Certificate in Sales and Marketing (KNEC)
Aims of this course
The course is designed to help a student to:
i. Recognize the role played by the different departments in a firm.
ii. Use tools of analysis in decision making in a firm.
iii. Communicate effectively in day today business management activities.
iv. Apply legal aspects in business management
v. Demonstrate knowledge of emerging issues in business.
vi. Recognize self employment as an alternative to formal employment.
i. Passed a relevant Artisan course OR
ii. Passed KCSE with an average of D (D PLAIN) OR
iii. Equivalent qualifications as determined by KNEC
The growing demand for professionals in Marketing in different sectors makes pursuing a career
in this field a wise career move. Executives and managers in marketing, advertising and public
relations are required in almost all industries. This is why you can readily find a rewarding job
once you earn a diploma in this field of specialization. Eg marketing executive/ officer,
Advertising officer, marketing research analyst, Sales officer, Product officer etc
ACADEMIC PROGRESSION: Bachelors degree in Marketing Management, Bachelors degree
in Sales Management, Bachelors degree in Commerce (Sales & Marketing Option)
What Will I Learn?
- Best career choice for candidates who want to explore new avenues every day.
- Demanded process in practically every industry.
- Develops strong communication skills.
- Favorable job & income prospects.
- Limitless potential.