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Diploma In Sales & Marketing

  • by Admin
  • Course level: All Levels

Description

The course is designed to equip the trainee with relevant knowledge, skills and attitudes to enable him/her to perform administrative duties as a middle level manager in a firm. The course is packaged in three modules namely:

  • Diploma in Sales & Marketing Module I
  • Diploma in Sales & Marketing Module II
  • Diploma in Sales & Marketing Module III

The course is concerned with the application of management principles in business performance as well as implementation of procedures and processes related to business management.

ASSESSMENT MODE

  • CATS (Internal)…………………………… 30%
  • Main Exam (External- KNEC)……………. 70%
  • Industrial Attachment/ Internship of 660 Hours before end of the course.

UNITS IN EACH MODULE:

MODULE I;

  • Communication skills
  • ICT
  • Entrepreneurship
  • Principles & Practice of Selling
  • Principles & Practice of marketing
  • Economics

MODULE II;

  • Principles & Practice of Management
  • Sales Management
  • Legal Aspects in Sales & Marketing
  • Quantitative Methods
  • Marketing Management
  • Public Relations
  • Business Plan

MODULE III;

  • International Marketing
  • Strategic Planning in Sales
  • Marketing Information & Research
  • Marketing Planning & Control
  • Financial Aspects of Marketing
  • Research Project

CAREER OPPORTUNITIES;

The growing demand for professionals in Marketing in different sectors makes pursuing a career in this field a wise career move. Executives and managers in marketing, advertising and public relations are required in almost all industries. This is why you can readily find a rewarding job once you earn a diploma in this field of specialization. Eg marketing executive/ officer, Advertising officer, marketing research analyst, Sales officer, Product officer etc

ACADEMIC PROGRESSION: Bachelors degree in Marketing Management, Bachelors degree in Sales Management, Bachelors degree in Commerce (Sales & Marketing Option)

What Will I Learn?

  • Recognize the role played by the different departments in a firm.
  • Use tools of analysis in decision making in a firm.
  • Communicate effectively in day today business management activities.
  • Apply legal aspects in business management
  • Demonstrate knowledge of emerging issues in business.
  • Recognize self employment as an alternative to formal employment

About the instructors

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67 Courses

13 students

Free

Requirements

  • Passed relevant craft course in sales & marketing OR
  • Passed KCSE with an average of C- (C MINUS) OR
  • Equivalent qualifications as determined by KNEC
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