The course is designed to equip the trainee with relevant knowledge, skills and attitudes to enable him/her to perform administrative duties as a middle level manager in a firm. The course is packaged in three modules namely:

• Diploma in Sales & Marketing Module I
• Diploma in Sales & Marketing Module II
• Diploma in Sales & Marketing Module III

The course is concerned with the application of management principles in business performance as well as implementation of procedures and processes related to business management.

ASSESSMENT MODE

• CATS (Internal)…………………………… 30%
• Main Exam (External- KNEC)……………. 70%
• Industrial Attachment/ Internship of 660 Hours before end of the course.

UNITS IN EACH MODULE:

MODULE I;

• Communication skills
• ICT
• Entrepreneurship
• Principles & Practice of Selling
• Principles & Practice of marketing
• Economics

MODULE II;

• Principles & Practice of Management
• Sales Management
• Legal Aspects in Sales & Marketing
• Quantitative Methods
• Marketing Management
• Public Relations
• Business Plan

MODULE III;

• International Marketing
• Strategic Planning in Sales
• Marketing Information & Research
• Marketing Planning & Control
• Financial Aspects of Marketing
• Research Project

CAREER OPPORTUNITIES;

The growing demand for professionals in Marketing in different sectors makes pursuing a career in this field a wise career move. Executives and managers in marketing, advertising and public relations are required in almost all industries. This is why you can readily find a rewarding job once you earn a diploma in this field of specialization. Eg marketing executive/ officer, Advertising officer, marketing research analyst, Sales officer, Product officer etc

ACADEMIC PROGRESSION: Bachelors degree in Marketing Management, Bachelors degree in Sales Management, Bachelors degree in Commerce (Sales & Marketing Option)